‘Merc from Home’. Benz developed its online sales platform
Mercedes-Benz developed its online sales platform and announced a host of new customer initiatives under the campaign ‘Merc from Home’ Picture courtesy Google images World famous luxury carmaker Mercedes-Benz further developed its online sales platform in India and announced today a host of new customer initiatives under the campaign ‘Merc from Home’. This campaign aims for a holistic and transparent customer journey offering a hassle free and transparent process to buy a Mercedes from the comfort of their homes. The focus of ‘Merc from Home’ will be on the ease of purchasing a vehicle using digital tools to facilitate the entire process including online payment of products and services. The online interface will be backed by robust backend operations that includes preparation of cars to the documentation process, which will be done with utmost care and in the most transparent manner. All outlets of Mercedes-Benz across India will be connected to the e-commerce portal...