‘Merc from Home’. Benz developed its online sales platform

Mercedes-Benz developed its online sales platform and announced a host of new customer initiatives under the campaign ‘Merc from Home’

 

Picture courtesy Google images

World famous luxury carmaker Mercedes-Benz further developed its online sales platform in India and announced today a host of new customer initiatives under the campaign ‘Merc from Home’. This campaign aims for a holistic and transparent customer journey offering a hassle free and transparent process to buy a Mercedes from the comfort of their homes. The focus of ‘Merc from Home’ will be on the ease of purchasing a vehicle using digital tools to facilitate the entire process including online payment of products and services. The online interface will be backed by robust backend operations that includes preparation of cars to the documentation process, which will be done with utmost care and in the most transparent manner. All outlets of Mercedes-Benz across India will be connected to the e-commerce portal to support the customers through their online shopping experience.

 Picture courtesy Mercedes-Benz India

Mr. Martin Schwenk, MD & CEO, Mercedes-Benz India, said, “Digital platforms have become an important channel to stay connected with our customers. Towards this we are launching our ‘Merc from Home’ campaign that aims at providing a holistic, hassle-free and highly personalised car buying experience on our online sales platform. ‘Merc from Home’ also features new initiatives like ‘Mercedes-Benz Consultation Studio’, a virtual consultation mode that is going to enhance the personalised experience for the customers. The customers now can not only explore, select and make online payment for our products and services from the comfort of their homes, but can also get their Three Pointed Star delivered right at their doorsteps, as per their convenience.”

“With ‘Merc from Home’ we keep the emotional experience of buying a car through high level of customised demonstrations while maintaining minimum physical interactions. With our increased efforts towards digitising our sales and service processes and offering online platforms, we are making the concept of home delivering a Mercedes, a reality. With these initiatives we are confident that an increasing part of our sales volumes will be made online by 2025.”

Key highlights of ‘Merc from Home’:

· Customers can now book and play their Mercedes-Benz online and get it delivered at their door steps         from the comfort of their homes

·‘Live Mercedes-Benz Consultation Studio’ set-up for personalised product demonstration and consultation

·Broader car portfolio now available for Mercedes-Benz India’s e-commerce platform: www.shop.mercedes-benz.co.in.

· One stop solution for smart finance for booking of a Mercedes-Benz and other Value Added Services

· A touch-free sales experience for customers for the first time

Key customer benefits of ‘Merc from Home’:

· Complete 24x7 Digital experience at any place of customer’s comfort from exploring to home delivery 

· Personalised interactive solution on product information and live demonstration

· One stop solution for smart finance and booking of car and other VAS services

· Protective measures during Test-drive and delivery of car

· Unique online concierge service from 10 am until midnight

· High transparency and trust - On road price of cars | Information on availability of cars --The easy concept of Click, Consult and Buy:

‘Merc from Home’ has made the entire process of buying a Mercedes-Benz online in three easy steps of Click, Consult and Buy.

Click and customise:

Customers and prospects can log in to www.shop.mercedes-benz.co.in and select any model and variant of their choice. The customers will have the option of configuring their cars as per their taste from a wide range of options for colour, accessories etc.

More information about ‘Merc from Home’ can be obtained from www.mercedes-benz.co.in.